We’re coming to the end of an incredibly busy summer here and we have a lot of work that we just haven’t had time to post. In May, I began working with a very talented digital artist, Alexa Miller, who among other tasks, helped orchestrate a series of shoots to scale up our new advertising portfolio. Alexa helped with the conceptualizing stages of the shoot and then added some magic touches to the final images.
One of the shoots we started with was based around a simple portrait idea I had in which six different models would each be showcasing a different piece of fruit. Sounded easy enough, but as with most conceptual shots, there was quite a bit to consider. The first step was determining our talent. We pored over hundreds of pictures from a few casting calls and ended up with six models who had the right vibe and a fun energy. Once we secured the talent, we moved on to wardrobe. We wanted each model to be wearing something neutral as a base with a single color that was going to match the fruit that we’d shoot them with. This required some careful consideration; we had to determine which colors would work best with each model’s look and what accessories or piece of clothing would match both the fruit and model. I wanted the colors to be subtle and not overpowering — to be more of an accent so the focus could be on the model and their action in the shot. Once we had our talent, fruit, and wardrobe selected and assembled, the final step was to wrap our shooting space in endless sheets of plastic tarp so our models could throw, smash, and squash fruit to their heart’s content (This guy would have been in heaven). Thanks also to Alyssa Nemeth for her excellent makeup styling.
The final images turned out great with some excellent selects and of course, many hilarious outtakes. I had more fruit thrown at me than I care to write about, but it was all worth it to get some great pictures. Alexa then took the final images and after some retouching and adjustments to make sure that the colors matched, we developed a styled filter that we applied to all of the photos to give the whole shoot a cohesive look. All-in-all it was a great experience and a nice addition to our portfolio. I’m posting the fruits of our labor (always excited when I can sneak in a bad pun) in the form of our selects as well as few delicious outtakes. Enjoy!