There are two common challenges that all photographers face when we work primarily with people as our subjects. The first challenge is making our subject(s) feel comfortable in the inherently uncomfortable position of having a camera trained on them. The second is becoming familiar with what is often a new or unfamiliar space and isolating the best area or background in that space that helps tell the photographic story we are trying to tell.
In corporate photography, we are often presented with a third challenge, especially when dealing with high-level executives, in which our subject has very little time to make a picture. This means that we have to have the location, lighting, and any other elements to the picture completely worked out before he or she even arrives. Having every element squared away allows me to focus 100% of my energies on coaxing the best interaction with the camera out of the subject. Corporate photography demands an ability to work quickly and adapt to last-minute changes all while instilling our subjects with the confidence that we will make them and their company look their best. Executives after all, despite their high-level positions at their company, are just like every other photography subject: They want to look their best and are placing their trust in us to make them look that way. It’s a unique relationship and we were really excited to have the opportunity to work with so many corporate clients in Pennsylvania, New Jersey, New York, and Delaware this year who continue to present us with new and exciting opportunities to help put their business in the best light.
From executive portraits of major corporations to staged interactions at tech start-ups whose images were featured in corporate reports, magazines, and marketing campaigns, we shot just about every type of corporate and business photography you can imagine this year and then some. Here is a small sample of a few of our favorite corporate photography images from 2012.